AI art direction for beauty, fragrance and sensory brand worlds.
Carolina Herrera Makeup Workflow Test
This visual series was created as part of a creative AI test for Carolina Herrera, exploring how different makeup looks translate across a range of skin tones, facial features, and beauty directions.
The goal was not only to develop striking campaign-style imagery, but to understand how a reliable visual workflow can support beauty brands in the early stages of concept development. We tested variations in eyeshadow, lip color, skin finish, lighting, pose, styling, and product integration to see how each look performs across different models and moods.
From soft rose tones and luminous skin to bold red lips, metallic eyes, deep smoky shadows, and graphic liner, the test focused on creating a flexible yet consistent beauty language. Each image explores how AI can help visualize makeup ideas quickly while maintaining an editorial, high-end aesthetic.
For beauty brands, this kind of workflow can be used to test campaign directions, product stories, seasonal looks, shade ranges, model diversity, and social media concepts before moving into final production. It allows creative teams to compare visual options, refine the mood, and build a clearer direction for stills, motion, launch campaigns, and digital content.
Looking to explore AI-powered beauty visuals for your next campaign?
Let’s develop a custom visual workflow for your brand.